Today, we at Ethel M Chocolates take Forrest’s vision for bringing a fresh perspective to small-batch chocolate-making as seriously as he did. In fact, we believe that every experience with our brand should be a moment of discovery, just like the anticipation of opening a precious jewel box. But in our case, the treasures inside, created to surprise and delight, are chocolate!
There are moments in life that define us. And there are moments in life that remind us of what matters most to us. Forty years ago, Forrest Mars Sr. - the man who brought the world M&M’S® and the MILKY WAY® Bar - made the decision to do something his family hadn’t done since its inception.
Forrest pulled up stakes and returned to the family table where it all began and created a chocolate company that was both pure in its expression and its intention, located in the heart of the Mojave Desert. The desert might be an unusual place to create chocolate, but Forrest relished the sense of discovery he found there. His was a personal expression that has brought joy to many over 40 years - a reward for years of pioneering innovation and excellence, and a way to celebrate someone he held dear - his mother, Ethel Mars.
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